Midjourney

Best AI Art

Module overviewMidjourney

In this lesson

You'll learn what Midjourney is, how to use it end-to-end, and walk away with prompt templates you can reuse today.

Brand designsPostersFashion conceptsAd creativesYouTube thumbnails

20 min100 XPTry Midjourney

1What This AI Tool Does

3 min

Midjourney turns a sentence into a finished visual — brand designs, posters, fashion concepts, ad creatives, and YouTube thumbnails.
The skill is learning the vocabulary: subject, style, lighting, composition, and post-processing.

2Why It Matters in 2026

2 min

Midjourney levels the playing field — solo creators ship campaigns that previously needed an agency.
Brands now generate ad creative in hours, test 20 variants, and double conversion.

3How To Set It Up

3 min

Create an account at https://midjourney.com.
Pick a starter plan and join the prompt community for inspiration.
Configure default aspect ratios and style references for your brand.

4Core Features Explained

3 min

Text-to-image with cinematic control.
Style references and aspect ratios.
Variation and upscaling on the winner.
Inpainting and remix for iteration.

5Real-World Applications

3 min

Brand and product launch creative.
Ad variants for A/B testing.
YouTube thumbnails and social art.

6Practical Workflow Demo

3 min

Project: A luxury perfume campaign using Midjourney.
Step 1 — Anchor the style: "Editorial fashion photography, cinematic lighting."
Step 2 — Add the director's notes for mood and palette.
Step 3 — Generate 4 variants and pick the winner.
Step 4 — Upscale and export hero + social crops.

7Assignment & Challenge

3 min

Generate 5 variants of a hero image, thumbnail, or ad creative. Pick one and ship it publicly.

Prompt templates

Bonus

RACE

Role · Action · Context · Expectation

You are a senior expert in design.
Your task is to brand designs using Midjourney.
Context: I'm working on [PROJECT] for [AUDIENCE] with the goal of [OUTCOME].
Deliver: a step-by-step plan plus the finished output in [FORMAT].

CRISPE

Capacity · Insight · Statement · Personality · Experiment

Act as a world-class design expert with 10+ years using Midjourney.
My situation: [DESCRIBE].
Produce: 3 distinct approaches to [GOAL].
Tone: confident, specific, no fluff.
For each approach, include the trade-offs and which one you'd ship today.

RTF

Role · Task · Format

Role: top 1% Midjourney power user.
Task: Posters.
Format: numbered checklist + ready-to-use deliverable.
Constraint: maximum 300 words, zero generic advice.

Day 4 · Perplexity

Day 6 · Runway